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This webinar follows the communication principle: Do good and talk about it (in the right way). Small- and medium-sized tour operators (SMEs) often do not have the resources to hire communication experts. But appealing, targeted and prudent communication is essential for human rights-related topics-

We focus on effectively and credibly communicating human rights-related efforts. It will help to convince employees and suppliers of human rights’ relevance and raise customers’ attention. A profound human rights communication could encourage potential customers to choose your company. Only if employees are aware of human rights’ importance and goals, they can communicate them. Only if your suppliers act according to your human rights narrative, due diligence can be upheld.
At the same time, it might be a sensitive issue to discuss, especially regarding destinations with a critical human rights situation.